Your AI money coach for feelings & habits
Maya is your personal AI money coach, focused on your feelings, habits, and gentle nudges to guide you towards financial wellness.







Join others like you building better money habits
How it works in 3 simple steps
Getting started with your financial wellness journey is easy.
1. Download & Connect
Get the app and securely link your accounts with Plaid for automatic tracking, or log your spending manually. The choice is always yours.
2. Maya Learns You
Our AI analyzes your financial patterns and emotional triggers to understand your unique money story.
3. Get Gentle Nudges
Receive personalized, empathetic advice and nudges to help you build healthier financial habits, one step at a time.
A new way to see your money
Beyond spreadsheets and strict budgets. Maya focuses on you.
Emotional Spending
Connect your mood to your purchases and discover patterns.
Habit-Building Nudges
Gentle reminders to stay on track without the guilt.
Personalized Goals
Set and track goals that matter to you, big or small.
Mindful Check-ins
Non-judgmental prompts to reflect on your financial feelings.
Emotional Spending
Connect your mood to your purchases and discover patterns.
Habit-Building Nudges
Gentle reminders to stay on track without the guilt.
Personalized Goals
Set and track goals that matter to you, big or small.
Mindful Check-ins
Non-judgmental prompts to reflect on your financial feelings.
Your Privacy, Our Priority
We use bank-level encryption and security practices. We never store your banking credentials and will never sell your data. Your financial life is yours alone. Choose to link accounts or log manually—control is in your hands.
Frequently Asked Questions
Is my data safe?
Absolutely. We use state-of-the-art, bank-level security measures, including AES-256 encryption, to protect your data. We do not sell your information to third parties.
Can I use Maya without linking my bank account?
Yes! While linking your account via Plaid provides the most seamless experience, you can always choose to log your transactions manually. Maya is designed to be flexible to your comfort level.
How is Maya different from other budgeting apps?
Maya goes beyond simple budgeting. We focus on the "why" behind your spending by incorporating your feelings and habits. Our goal isn't just to track numbers, but to help you build a healthier, more mindful relationship with your money.